sTRATEGIC PROJECTS

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> Motatapu
> Red Witch Analog
> Mt. Cook Alpine Salmon

Across these projects, you can see BrandCom’s three interrelated dimensions at work:

Create — meaning and strategic intent
Manage — systems, structure, and organisational coherence
Market — expression and commercial reality.

Strategic Projects are engagements where brand is treated as the organising system.

Approached this way, brand shapes how an organisation is structured, how decisions are made, how systems operate, and how the work is brought to market.

In these projects, brand strategy drives business strategy, and the implications are worked through in practice.

As clients began to see the benefits of this approach — and what it could unlock — the scope of the work expanded quickly.

We found ourselves operating in unfamiliar territory, often in areas no one had navigated before.

The work demanded ongoing learning, clear judgement, and a willingness to stay open as each project unfolded.

These engagements are typically complex and consequential, involving multiple moving parts and sustained involvement over time.

The projects shown here reflect moments where this approach mattered — shaping not just expression, but how organisations and ventures were built, positioned, and made to work in the real world.