PRINCIPAL PEOPLE
BrandCom is led by a small, senior core, supported by a long-standing network of trusted collaborators.
We work with designers, technologists, strategists, and specialist advisers who have been part of the BrandCom orbit for many years (some over two decades), people we know how to work with, and who understand how we think.
This structure allows BrandCom to assemble the right capability for each engagement, bringing together depth, experience, and specialist expertise without unnecessary scale.
Projects are shaped and led at senior level, with teams formed deliberately around the problem at hand.
Geoff Matthews - Director
PG Dip Mark, FCIM (UK)
Geoff completed a Postgraduate Diploma in Marketing from Victoria University of Wellington in 1999 and holds a BCA (Hons) COP in Marketing Research Methodologies.
Geoff authored the first published paper on Brand Architecture (Bradford University 1999), he went on to guest lecturer at MBA level in his specialist subject; branding.
Geoff was voted a finalist in the TVNZ New Zealand Marketing Awards,‘Marketer of the Year’ category in 2011, and in both 2012 and 2013 was a finalist in the Marketing Excellence Category, receiving a Merit Award in 2012.
Geoff has held Company Directorships of two Deloitte Fast 50 companies, and a Deloitte Technology Fast500 Asia Pacific 2012 company, which also won an American Chamber of Commerce Export Award in the same year.
In 2012 Geoff was elected a Fellow of the Chartered Institute of Marketers (UK).
Geoff's strategic firepower and business experience enables BrandCom to undertake work that is usually beyond the domain of other creative agencies.
E: geoff@brandcom.co.nz
T: +64 284 737 211
Carryn Colton - Director
BA, BCom
Carryn Colton is a Principal at BrandCom and has been central to the practice for two decades.
She completed a Bachelor of Commerce majoring in Marketing and a Bachelor of Arts majoring in Psychology at the University of Otago — a foundation that combines commercial rigour with a deep understanding of human behaviour.
Carryn plays a key role in shaping brand ideas, language, and positioning. She has contributed many of BrandCom’s most enduring taglines and creative concepts, bringing clarity and originality to how strategy is expressed.
Carryn is also the engine room of BrandCom’s work, bringing structure, momentum, and discipline to complex projects.
She works closely with clients at the coalface of implementation, from major brand development and launches through to product introductions and operational roll-out.
Carryn has been working with the New Zealand Hydrogen Council since 2024, adding further depth to BrandCom’s sustainability and decarbonisation capability.
E: carryn@brandcom.co.nz
T: +64 275 511 202